Facebook and YouTube -To grow your dental practice . It has been a long time since people are using Facebook and YouTube .We know that some of the people using these are now being shifted to new online platforms like Instagram or something else. Still both of these are the foundation of every smartphone internet user's online activities. They spent a lot of time on Facebook and YouTube even today . Being social animal people tend to use Facebook to see what are people doing ? Are they enjoying ? Are they going somewhere ? What are they sharing or feeling now ? What are their achievements in life and much more stuff like that . We the social,emotional and intelligent creatures on the planet also want to show something we have different or same . And for all this social activity nowadays there is no need to meet someone in person ,instead people are talking ,sharing ,contacting ,watching everything they can do, they are doing it online on daily basis .Now being a dental professional to let people know ,contact ,see ,use and learn about dental services is our responsibility and opportunity . If dental Services are integrated with Facebook or YouTube it can improve reputation of a Dental Care you provide .They have a capability sharing a huge part of your efforts .I can turn a stranger into a visitor , visitor into a lead and finally a lead into a dental patient. These conversions are very important from the point of view of growing dental clinics and these conversions can start online . Also this dental patient can be a good advertiser and recommend others about you .All this can happen with you when you think it is possible . If your presence can be available 24/7 to dental patients ,isn't it great for you ? Suppose you are busy in your daily dental treatment work on a routine basis and you have set up a dental camp for children within 2 days and you find it difficult to spread the word while working . So Facebook and YouTube can spread your message to others . Suppose your dental patients want formation about their dental problem or explanation about a dental advice you have decided for them , they and you also have lack of time during office hours . Because you have to work on all the scheduled patients with no one left unattended and patients have a clock running whether patients are having a job at office or a busy women working hard in household work . At this point of time your online presence help you and your dental patients in much easier way . Facebook post or your Facebook event or a YouTube video can prove a vital role . It is said that dental business grows with a word of mouth and it constitutes about 85% of the dental patients visiting any dental clinic . Less than 20 percent are the new visitors or strangers which come to you randomly. So if dental patients which are about 80 to 85% can see you over their smartphone at home it can help you and them also . Facebook and YouTube are important because both generate various links which can be placed into your online advertisements like Google ads or Facebook ads or even can be placed in the print ads via QR codes also placed into the Google my business account on your Google page . So if you are a Facebook user for a long time and you have not created any Facebook page for your dental practice you can start it now .At the menu section of the Facebook account just scroll down until a create a page option is seen. After clicking into it , the page you want to publish asks a name that can be your own name like Dr A B C or it can be your name of the practice xyz dental clinic . Hopefully if you can find the same name you want ,if it is available to use it's easier but sometimes the names can similar and if they already exist so it ask for a different name or even suggest new relevant names to you . After you have found a name of your choice for your Facebook page then it asks for some information about you and your business like description of your dental practice, location of your dental practice ,services of your dental practice ,your contact number address etc. After you set it the way you want , you are able to create now Facebook posts which can include informative image , videos links , Facebook events , websites ,your updates ,planned events and much more stuff on to it . Smartphone users find easier to see all these events just on the Facebook page , they are surfing . They have not go here and there for finding you .They can find you at the same time if there a Facebook page of your dental practice. After facebook page creation it shows an additional activity button which can be a Call button or a message button or even on WhatsApp button ,making it easier to contact you and your dental practice .Now once you are ready with your Facebook page of a dental practice like you have posted a much interesting FB posts, interesting videos about dental health and various links that are related to dental awareness you can start your Facebook ad campaign . Just to go to ads manager in the menu section and here you can create a advertisement campaign of your choice. With a new title description or even you can promote or boost your previously posted image post or video post . It is shown to wide range of Facebook users around your dental business . For running this you require some money into your Facebook ad account and this money can be transferred from any online methods like upibanking or mobile wallets to the Facebook ad account. Boosting or promoting facebook posts require setting up of total budget you want to spend and the duration you want to run ads for it . Also facebook ads offer you additional feature like can be specifically target people according to age groups Gender and location . If your Facebook post is limited to women dental care ,it won't be useful to display your fb ad to men and vice versa . Also a dental treatment advice for the above age of 50 is not suitable for the Facebook user of age of 20 ,so it can be adjusted to your post as you need . If you want to show your dental practice ads to the completely different location it can be also adjusted .Google ads may not have this advantage ,also the balance has to be added on the ad account is Google is about minimum 500 but on fb ads accountcan be as low as 100.
Facebook ads also can be stopped whenever you feel you have achieved your goal or find your post is not relevant right now and you can boost your another post the Facebook with remaining money in fb ad account . These reports also gives us a data about how many people on Facebook have seen your the post that was boosted or promoted ? How many people were active to click on something you offered them ? It is a great option to go for online ads and convert a new visitor into a lead and finally into a dental patient . In the process of creating dental awareness , the Facebook ads give you opportunity for consideration and makes Facebook users to decide what they can.
The another road to convert a stranger into a visitor then into a dental patient is a YouTube channel . Facebook page results and youtube videos are the details provided by Google search engine to smartphone users if are related to same dental keywords like dental clinic or dental treatments etc . It is a organic type of advertising which donot require any money into your ad account and it's clicking doe not drains money from your pocket . They are best type of organic types of advertising unlike google ads or facebook ads which require money . All of us have used YouTube for Once to see some video information or something just for fun or entertainment. We also see video ads running before the youtube videos or in between the YouTube videos obviously a video file format unlike text in Google ads or pics or text ads. YouTube ads are also Google ads but they are set on the category of the display network ads. Display ads Network on Google ads campaign can be shown on YouTube videos across your region of business . Your own YouTube channel videos or specially created new video ads separately can be placed . Before starting this display ads network it must be set well before starting ad campaign because it has to be set according to devices ,like it can display ads differently on the devices like desktop or mobile or Tablet . If not set properly it can result in to the poor visibility of your YouTube ads or Google ads or display ads running on the websites or youtube videos . Also the money spent in this display ad format is quite more and drains huge amount of money from your Google ad account . In case of Facebook ads it is quite economical . So just login to your YouTube account, create YouTube channel with your name of a dental practice or own name. Then create videos of dental treatment awareness ,advise ,services you offer. Any uploaded video on your YouTube channel can attract many strangers to your brand name. The videos can be short, medium or large in length , depending upon the duration. YouTube video less than 3 minutes are ok to start with .YouTube video upload needs a title of video which must be closely related the dental keywords used by the smartphone user for searching the dental Care . It thing which is close to the Google ads keywords which have used it in running google ad campaign . Youtube videos has also a privacy setting that videos can be public or it can be private or can be unlisted. The public videos are the videos which are shown to everyone after search while unlisted videos are not shown to everyone after searching but it can be seen only person having a link. While private videos are not shown to anyone unless you provide them access . After uploading a YouTube video you also need setting up a comments facility whether you want to allow comments on your videos or not. So all these YouTube videos and Facebook ads creates google keyword results and links that can generally in shown as organic without paid effort via Google search engine box results. It is a part of inbound marketing that in which you do not spend any money and still smartphone users find you like free advertisements. It's worth to create digital content of your dental practice with facebook page and youtube channel whether you want to run facebook page ads or video ads on youtube .
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